The Kerala-based healthcare company Heal Wellness will be launching US-based Metagenics' nutrigenomics-based functional medicines in India, delivering truly nutrigenomic medical foods and nutraceuticals that offer a higher degree of safety, effectiveness, and reliability in natural approaches. Metagenics' nutrigenomics-based functional medicines will be launched during the 8th Nutra India Summit.

The three-pronged strategy of Heal Wellness is to establish a network of functional medicine centres/ clinics offering chronic disease care through functional medicine, facilitate a network of functional medicine practitioners in India through imparting functional medicine education, and finally, establishing a distribution network of hypo-allergenic professional nutritional supplements.

Functional medicine through nutrigenomics has become significant as by 2020, worldwide deaths from chronic diseases are projected to be more than twice the number of deaths from infectious disease. That is 50 million chronic disease related deaths versus 20 million deaths from acute causes. This staggering statistic is a grim pointer to the need for a new approach to chronic diseases.

Functional Medicine is now a single biggest game-changing idea in health care. More than 50,000 practitioners have been introduced to the principles and practices of functional medicine.

In India, Heal Wellness has been the first in promoting the holistic and integrative approach of Functional Medicine, a patient centred health care system encompassing genomic level nutritional studies and related metabolic lifestyle interventions by innovative education, service and research strategies.

Metagenics, Inc., USA, is a nutrigenomics and lifestyle medicine company focused on improving health. Metagenics has earned the trust of healthcare providers worldwide, because the basic nutrigenomic tenets such as healthier eating and regular exercise, its products hold the key to making lifestyle medicine programmes more effective, as well as more expedient with targeted nutritional support. Metagenics research-based medical foods, nutraceuticals and turnkey programmes help address each patient's unique health needs for a higher level of personalized, lifetime wellness care.